Joel Ramirez has always loved clothing.
The 21-year-old Walkersville resident is trying to not only build a brand but also give to children in need.
Ramirez is hosting an all-day event Saturday at Taco Daddy in downtown Frederick.
Enrolled at Frederick Community College, Ramirez is pursuing a business degree, and later wants to earn his criminal justice degree. One day, he wants to be part of the Secret Service.
“I just love helping people, and cops today really have a bad image, so hopefully when I get into the job I can be a better role model for kids,” he said.
Ramirez said in that 2017, he wanted to begin a clothing brand.
“But I never knew what to name it. I just had these silly names,” he said during a telephone interview after finishing classes.
Then he realized that he should use the nickname of “Bash” that he calls his now 2-year-old son Sebastian. He launched his new line in 2018.
“The logo clicked, the name clicked and I came up with B.A.S.H. Clothing,” he said. “B.A.S.H. stands for Believe, Achieve, Succeed and Honor, which are the four things I’ve tried to really follow since Sebastian has been born.”
Currently, Ramirez sells T-shirts and kids shirts. In the future, he’s making hats and jackets.
Ramirez said he started with T-shirts because his research showed that they were the best product to begin with.
“Luckily for me, I started out with long-sleeved T-shirts and we sold out of them in two days,” he said.
But then, he said he decided to stop and reconfigure the business, so in July he relaunched B.A.S.H.
“And we’ve been selling every day since,” he said.
Knowing that not everyone can afford clothing, Ramirez is taking the opportunity to launch his brand, but at the same time collecting clothes to ship to the less fortunate in El Salvador and Columbia.
“Myself, I have a lot of clothes that I don’t wear,” he said.
Ramirez said he’s of El Salvadorian decent and although he’s never visited the country he has seen photos of the people.
“I have people tell me, I’m tired of seeing photos of kids not wearing shoes,” he said.
Ramirez said there are churches in both countries where he said he’s going to ship the clothing.
Throughout the day Saturday, a For the Celebration family event is set.
As for what customers love about his B.A.S.H. brand, Ramirez said he wants customers to not only have a well-fitting comfortable shirt but he also wants them to follow the meaning behind his clothing line.
“I send a letter in every package I ship out saying thank you and reminding someone what B.A.S.H. is about and to keep following the movement, and to keep following the brand,” he said.
As for the next 10 years, Ramirez said he hopes that B.A.S.H. will become a brand that people will turn to when choosing clothing.
“I just really want people to wear something because it means something,” he said.
Follow Crystal Schelle on Twitter: @crystalschelle.