Thanks to six creative voters, the official ice cream flavor of Frederick now has a name — Monocacy Mud.
After a summer of sampling, submitting and voting, the name was announced at the start of The Great Frederick Fair right before singer Terri Clark and band Lonestar performed Friday night.
“We didn’t know what the name was until about an hour before we went onstage,” said Tony Brusco, CEO and one of the owners of South Mountain Creamery and Hometown Harvest Kitchen.
Brusco created the flavor — German dark chocolate with sea-salted caramel swirl and pecans — for the city and said he’s happy it finally has a name, even though he himself preferred another option.
“Personally, I would have picked a different name,” Brusco said, explaining he would have liked to see the flavor named “Key to the City.”
“I like to have many meanings behind names. ... Key to the City I personally liked, because of Francis Scott Key and you’ve got the fact that [the ice cream] was created for ... the downtown city. There’s just a lot of different perspectives on the name,” Brusco said. “But you know, Monocacy Mud certainly works. ... It’s sticking, and people are remembering it.”
Brusco said after the flavor was introduced in July, customers of Hometown Harvest Kitchen in downtown Frederick, where the ice cream is served, were encouraged to try the flavor and then submit a suggestion for a name whether in person at the store or online.
According to Brusco, more than 100 submissions were received. Nine finalists were then chosen. Another round of voting then began in the beginning of September to choose the winner.
It came down to Monocacy Mud and another name, according to Brusco. He did not reveal the other name but said he preferred Monocacy Mud over the other option. Monocacy Mud pulled through with the most votes.
Brusco said there were many good submissions. One that sticks out to him was “Schifferstadt Smash.” Schifferstadt is the name of the longest standing house in Frederick and the name of one of Frederick’s sister cities in Germany.
Schifferstadt Smash was ultimately cut from the options, however, due to its complexity.
“It’s a tongue twister, and the label would be super long,” Brusco said. “That one I thought was kind of creative, but again, if I’m ordering ice cream ... how easy is it for people to say?”
Monocacy Mud will be available at Hometown Harvest Kitchen every day, and according to Brusco, it has been their top seller since the name was revealed on Friday.
Each person who submitted Monocacy Mud in the initial stage of voting received a gift card to Hometown Harvest Kitchen and will also soon receive a “bag of goodies.”
The ice cream creator said he hopes the new flavor will provide a sense of pride to Frederick residents.
“When you have guests, or people in town, or you’re out with your family and you want to get some ice cream ... you can say, ‘hey, this our own flavor,’” Brusco said. “It was created by a Frederick resident, by a Frederick farmer, which I think is kind of a cool thing we can say is our own.”