Why the National Rifle Association is going to fail: Of course, this type of opening always comes with the caveat of “unless they change,” but if trends hold true, then huge organizations such as the NRA develop the freight train syndrome and once off the track are carried to their death by their own weight. This is why I believe they are off the track.
I am a NRA instructor, however I teach only youth in the Boy Scouts, hence I am required to hold instructor certifications to do so. In the 10-plus years I have been a member, I received hundreds of emails from the NRA, all of them the same: “Send us money or else you will lose your rights.”
And then, the other night, Sunday, during the John Stossell show, I saw this great commercial of a plain American espousing his determined resolve to resist the extremists in the world and thanking the Second amendment and the NRA for his rights, and his willingness to give the last measure of devotion, should it come to that. It was well done. Goosebumps, tingles down my leg — and then a message to “donate or join!”
Why was this inspiring commercial being aired on a show where the viewing demographic was, for the most part, “already in the choir”? The reason was that the intent was not to sway opinion or educate people about our rights or the NRA’s mission, the intent was to get more money.
That commercial needs to be aired during a prime-time episode of “Modern Family” or “The Big Bang Theory” and without the links to join or donate, just to gently educate, because just shouting, “It’s your right, its in the Constitution!” is not a compelling reason anymore — it’s a cliche.