Whether running a family, a business or a government, managerial basics usually generate the greatest “ownership” in a project. I’ll concentrate on two: inclusiveness and prioritization. Inclusiveness: If the Frederick citizenry were given an opportunity to have input on a new logo, this letter wouldn’t be necessary. Prioritization: If the city of Frederick government observed the following — “If it ain’t broke, don’t fix it” — they would have done a better job of prioritizing and spending our money more wisely.
Recently a friend visited from out of state. Loving Frederick as she does, she wanted to spend the day downtown. Our visit started at our wonderful Delaplaine, after which we strolled Carroll Creek admiring our lovely Community Bridge. How disappointing it was to see all the trash in the creek, including water bottles on the lilypads. On to the Brewery for lunch outdoors, only to be facing the deserted, ugly eyesore of a building directly across the street. “That hasn’t been corrected yet?” asked my friend who visited three years ago. She then commented that Frederick isn’t as pristine as she remembered.
If the city wants to do some “branding” and “marketing,” best we prioritize and first do some cleaning. Lastly, kudos to Mayor O’Connor for recognizing the logo error and then promptly owning same.
Carole M. Kirby