Impossible Whopper goes nationwide at Burger King

In this July 31 photo, an Impossible Whopper burger is photographed at a Burger King restaurant in Alameda, Calif. Burger King will soon offer its Impossible Whopper plant-based burger nationwide. The chain said the soy-based burger, made by Impossible Foods, will be available for a limited time at its 7,000 U.S. stores starting next week.

MIAMI (AP) — Burger King will begin selling the plant-based Impossible Whopper nationwide next week after a successful test run in seven markets.

From next Thursday until September, Burger King will offer delivery and mobile customers two sandwiches — an original Whopper and an Impossible Whopper — for $7 so they can compare them.

The rollout to 7,000 U.S. locations will be for a limited time, a typical practice in the fast food industry for new products. The chain won't say how many of the soy-based burgers it's sold since first introducing them in April, but did say it's enticing more people to enter its stores.

Burger King had been selling the Impossible Whopper in St. Louis, San Francisco, Las Vegas, Baltimore, Miami, Montgomery, Alabama, and Columbus, Georgia, before expanding sales to all of its stores.

Impossible Foods, which makes the burgers for Burger King, White Castle and other chains, has been struggling to meet surging demand. The Redwood City, California, company recently doubled the number of workers at its Oakland plant and produced a record number of burgers in June, but demand is still outpacing production.

On Thursday Impossible Foods announced a new manufacturing partnership with Illinois' OSI Group, one of the world's largest food producers. Impossible Foods says that partnership will help quadruple production of the Impossible Burger by the end of this year.

The Impossible Whopper has a suggested retail price of $5.59, Burger King said. That's 50 cents more than a regular Whopper and the same price as a Whopper with cheese.

Copyright 2019 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

(21) comments

jwhamann

Vegans actually inhale meat particles when they walk into a Burger King.

roaddog0119

If it looks like the pic above...no thank you!

seanjames

haha you can barely even see the patty there so it sounds like your problem is with burger king in general. which, fair enough

rbtdt5

I have never had one of these. I did read that the vegetarians and or vegans were all upset because BK is making these on the same grill as the meat burgers so they are saying they are not true veggie/vegan burgers.

shiftless88

They are not being sold as vegan burgers so they have no argument.

rbtdt5

I figure they lose when they walk into a place known for hamburgers looking for a veggie meal. Here's the article

https://www.today.com/food/new-burger-king-impossible-whopper-isn-t-vegetarian-t160203

shiftless88

Yep; BK is not responsible for people who complain that it is not something that they never claimed it was!

seanjames

as someone who eats plant-based, i find this kind of puritanical attitude to be self-defeating and it's why i won't call myself vegan. if you have religious or allergen-related objections, that's one thing, but if you don't then it's silly to worry about whether your food is maybe touching like a microlitre of animal fat. it's not enough to affect you nutritionally (if that's your reason) and you're still not contributing to animals being killed or the environmental affects of factory farming. so whatever a person's reasons for not eating meat, it shouldn't interfere with that. but what it does do is makes it harder for places to offer these alternatives and therefore can only increase meat consumption. like, the point should be encouraging people to eat less meat, and that has to include meat eaters. some people seem like they would rather stay part of an exclusive club than actually accomplish anything substantive. plus burger king has made it clear that you can request your burger be prepared separately anyway, so all you have to do is ask for that and ask for no mayo and, boom, it's vegan

Dwasserba

If it's like a "Beyond" burger meat eaters who feel a little bad about it will be thrilled.

seanjames

i personally think it's way better than the beyond burger. beyond has a tuna-y smell and taste to it which makes it a little weird

DickD

I might try one, but if they are anything like the vegetable burgers at Costco, the samples they give out, it's highly unlikely that I would buy any. Vegetable burgers may be good for you, they just don't have the grease that gives you the best tasting.

shiftless88

I have had one at another restaurant and could not tell the difference. I have not yet had one at BK but will soon. I am a meatatarian but I feel bad for the cows, chickens and pigs so the more they can make plant-based food that is indistinguishable from meat the happier I am.

Dwasserba

The word "grease" always whets my appetite [unsure]

seanjames

if you want to try one in its best representation, and assuming you live in or near frederick, i'd suggest hitting up the boxcar burgers truck. they also have the impossible burger and it's gonna be way better than at burger king. when i got one for the first time i honestly thought they had screwed up and gave me a real burger by mistake

FCPS-Principal

Well, the no-good diary farmers are lobbying states to prohibit the use of "milk" in the name given to plant-based milks like almond milk and coconut milk. They're succeeding in red states. No-good bums. How long before the stinking beef lobby starts pushing states to prohibit the use of "burger" in the name given to plant-based hamburgers? I'm surprised they have not already started. No-good bums. Oh, and don't worry if you miss the limited time offer to get both burgers to compare. Rest assured they are identical in taste. That's how they're engineered back at the chemistry lab. Engineered to taste good and exactly the same so that no matter where you buy one and no matter who and how it is prepared, the taste is exactly the same. And both are equally bad for you. So if you miss the offer, consider yourself ahead. Best to miss them all. Forever.

shiftless88

meds. Take your meds.

Roboticbrady

They don't taste the same at all

jwhamann

How do vegans know what real meat tastes like?

DickD

Because they were not always vegans.

Roboticbrady

They either used to eat meat or someone who isn't a vegan at all can simply try it and compare. Supposedly they don't taste similar.

seanjames

"supposedly." so when you said "They don't taste the same at all" above, you were talking completely out of you @ss? huge surprise



they do taste pretty similar. to the point where if someone was given one without knowing it was plant-based they probably wouldn't be able to tell. i've had a couple of the impossible whoppers and they're decent, but i mean the regular whopper is nothing to write home about either so it's nothing special (you also realize how much of the heavy lifting the mayo is doing if you order one without it).



but if people really want to try one in its best form, i suggest hitting up the boxcar burgers truck around town. they also have the impossible burger and it's prepared way better than burger king

Welcome to the discussion.

Keep it clean. Please avoid obscene, vulgar, lewd, racist or sexually-oriented language.
Engage ideas. This forum is for the exchange of ideas, insights and experiences, not personal attacks. Ad hominen criticisms are not allowed. Focus on ideas instead.
TURN OFF CAPS LOCK.
Don't threaten. Threats of harming another person will not be tolerated.
Be truthful. Don't knowingly lie about anyone or anything.
Be nice. No racism, sexism or any sort of -ism that is degrading to another person.
No trolls. Off-topic comments and comments that bait others are not allowed.
No spamming. This is not the place to sell miracle cures.
Say it once. No repeat or repetitive posts, please.
Help us. Use the 'Report' link on each comment to let us know of abusive posts.